Fashion design academic, consultant, and entrepreneur Assoc. Prof. Dr. Başak Boğday Saygılı highlights “branding” as the solution to the chronic problems of the textile and ready-to-wear industry. According to Saygılı, Türkiye is ready not only to be a production country but also a nation of design and branding.
“We Must Transform Our Production Power into Brands”
Saygılı emphasizes that Türkiye, which has been producing high-quality products for years, must now take its place in the global market with its own brands. Saying, “It is no longer enough to just produce; we must design, add meaning, and tell this story to the world,” she underlines that the opportunities offered by artificial intelligence have ushered in a new era in the fashion industry.
Türkiye Is Ready to Become a “Design Nation”
Many qualified fashion designers are being trained in universities.
Manufacturing companies must now focus not only on production but also on branding through their own stories and designs.
In this way, Türkiye can be positioned not only as a “low-cost production” country but as a “Creative Design Nation.”
A New Era in Fashion with Artificial Intelligence
Saygılı states that they develop collections by making use of ten different artificial intelligence systems. These systems provide significant advantages for industry players in idea generation speed, pattern diversity, and customer analysis. However, she emphasizes:
“The output of artificial intelligence is only as meaningful as the input you provide. What truly makes the difference is how you use the technology and who uses it.”
The Work of BBS Design Training and Consulting Inc.
Provides companies with a design perspective and strategic support in the branding process.
Offers consultancy in stages such as storytelling, design development, and fabric/material selection.
Guides some businesses in establishing their own design departments.
New Books and Digital Solutions
Her new book, “Timeless Clothes, Slow Fashion – The ‘You’ Style,” focuses on timeless elegance.
Her first book, “Style and Image for Men,” provides style suggestions for male readers.
The “Stilim” artificial intelligence application offers a solution to users’ problem of “What should I wear today?”.
She also develops designs for the brand “VAKA” and for various companies.
