The renewed brand identity reflects its mission to make the circular economy more accessible to wider audiences in a stronger and clearer way.
Since its establishment, the brand has processed fashion items collected from partner brands at its Renewal Center in Gebze and brought them back to life, connecting millions of products with new users. With its new positioning, nivo aims to make circular fashion a natural part of everyday life.
Circuverse: The New Universe of Circular Economy
At the core of nivo’s brand transformation lies the “Circuverse” vision developed by the brand. This vision defines a new circular universe that goes beyond the limits of the linear economy—one where products are revalued without becoming waste, collaborations generate shared value, and sustainability is enabled through systems that deliver measurable outcomes.
Circuverse not only addresses the fashion ecosystem but also lays the foundation for a long-term circular economy approach that can expand into other ecosystems in the future.
Sustainable Impact and Strong Partnerships
Having brought more than 3 million products back into circulation to date, nivo has saved approximately 3 billion liters of water and prevented thousands of tons of carbon emissions.
The company, which collaborates with more than 40 brands including Boyner, Levi’s, Puma, Derimod, Mavi, Yargıcı, New Balance, SPX, and Jack&Jones, has successfully extended the lifecycle of products.
With 13 stores in 4 cities and its future growth plans, nivo continues its rapid expansion in both retail and its workforce.
Significant Growth in Employment
Closing 2024 with 120 employees, the company expanded its store network and departments in 2025, increasing its workforce by over 50%. This demonstrates that the circular economy is not only environmentally beneficial but also a growth model that supports employment
“nivo Will Become a New Norm”
nivo Founder and CEO Arnas Akbaş summarized the brand transformation with the following words:
“We do not see the transition from Nivogo to nivo merely as a visual identity change. We view it as an opportunity to better express the strength of our business model. In the future, we aim to transform circular fashion from a niche option into a norm that touches everyone’s lives.”
