Mayer & Cie., the globally recognized German manufacturer of circular knitting machines, views ITM 2026 not only as a platform to exhibit its latest machines, but also as a significant milestone for introducing the company’s new structure and future vision. Following the restructuring process that began in December 2025, the company now operates under the Mayer & Cie. Global umbrella and will appear in Istanbul with a new management approach and a stronger customer-focused strategy. Company representatives emphasize that Türkiye has long been one of Mayer & Cie.’s strategically important markets, while ITM remains one of the most significant international gatherings for the textile machinery industry. For this reason, the exhibition represents a special opportunity to present the brand’s new direction.
Focus on the Premium Segment at ITM
At the exhibition, Mayer & Cie. Global will present two OV 3.2 QCe circular knitting machines. Developed for double jersey fabric production, this series is among the company’s most preferred machine ranges worldwide. Available in diameters from 30 to 36 inches, the OV QCe series stands out for its high performance in fine-gauge fabric production. The company notes that this technology, particularly aimed at premium interlock fabric manufacturers, enjoys strong demand in Türkiye as well as in many international markets. According to Mayer & Cie. management, today’s textile producers seek not only high productivity but also technologies capable of delivering superior fabric quality and product differentiation. Consequently, the company continues to focus its product development efforts not solely on machine performance but on the final value of the fabric produced.
From Machinery Manufacturer to Solution Partner
At the heart of Mayer & Cie. Global’s new strategy lies a customer-oriented solution approach. The company aims to move beyond being solely a machinery supplier and become a business partner that provides the most suitable knitting solutions for specific fabric requirements. This approach stems from manufacturers’ growing need to differentiate themselves in an increasingly competitive market. Mayer & Cie. management emphasizes that the value of a machine should be measured not only by its technical specifications but also by the competitive advantage it creates for its customers. In addition, the company continues its efforts to improve operator experience and make machine operation easier and more user-friendly.
Albstadt Remains the Center of Operations
Despite the restructuring process, Mayer & Cie. maintains a clear commitment to its German engineering heritage. The company’s headquarters in Albstadt will continue to serve as the center for research and development activities as well as the production site for premium machines and critical precision components. The fact that the company’s new owner, Xu Hongjie, is personally managing operations directly from Albstadt is regarded as a strong indication of the importance attached to the brand’s German manufacturing and engineering base.
A Complementary Business Model with Huixing
One of the notable elements of Mayer & Cie. Global’s new structure is its business model with the Chinese circular knitting machine manufacturer Huixing. Rather than competing directly, the two brands are positioned to complement one another. Huixing focuses primarily on the mid- and lower-market segments, while Mayer & Cie. continues to concentrate on high-technology and premium products. Through this strategy, both brands aim to reach different customer segments more effectively.
Strong Partnership Continues in Türkiye
Mayer & Cie.’s long-standing Turkish representative, Mayer Mümessillik, continues to play an important role in the company’s new structure. Based in Istanbul, the company has represented the Mayer & Cie. brand in the Turkish market for more than 30 years and is recognized as one of the established players in the circular knitting machinery sector. At ITM 2026, Mayer Mümessillik will once again exhibit together with Mayer & Cie. Global, bringing the brand’s new vision to the Turkish textile industry. Mayer & Cie. Global’s roadmap for the future is built on faster decision-making processes, a leaner organizational structure and closer communication with customers. While preserving its long-standing German engineering tradition, the company aims to create a more agile and flexible business model.
