"Turkey Ranks Second With Nonwoven Production Capacity”

Focusing on the recent investments made in the nonwoven sector, Serkan Göğüş, CEO of Mogul Nonwoven, suggests Turkey holds the second rank in Europe with its nonwoven production capacity.

  25 January 2018 01:00 Thursday
'Turkey Ranks Second With Nonwoven Production Capacity”

Evaluating the point the nonwoven technology has reached so far to our publish group, Serkan Göğüş, CEO of Mogul Nonwoven, provides insight into the innovative product line they have produced.

"Frankly speaking, nonwoven technology is still evolving with the modification of the technologies created in the 60's as well as hybrid technologies. It is hard to talk about completely new and revolutionary technologies. However, the industry needs revolutionary and innovative inventions, otherwise the business turns into a price war after a certain point", says Serkan Göğüş, stating the sector needs new innovations in nonwoven technology.

Price Competition Reduces Profit Margins

When we look at the global market in the sector, we see spunbond investments for the hygiene sector still gets the biggest slice. Additionally, spunlace, air through bond for adl as well as needlepunch investments are increasing. While investments have been made predominantly in developed countries in the past, we now see this dominance move to developing countries, especially the Asia-Pacific countries", suggests Göğüş, assessing the change in investments made in nonwoven sector.

"Thanks to the investments made in the production capacity, Turkey ranks 2 in Europe after Germany. That Turkey holds second rank in Europe clearly demonstrated that substantial investments are made in our country", continues Göğüş, suggesting Turkey has achieved a great progress in nonwoven production.  "Once we fail to make a difference, then it is only about price competition. This fact challenges companies and reduces profit margins", explains Göğüş, suggesting it is necessary to select products that will be innovative and add value as much as possible and that will keep them away from price competition in these investments compared to traditional products.

"Madaline Is A Revolutionary Product To Break New Ground In The Sector"

Serkan Göğüş adds Mogul is one of those rare companies holding both polymer and fiber based processes and he provides following information about the company which has spunbond, meltblown and spunlace processes; "Mogul is a company that predominantly exports and sells goods to 56 countries. In terms of sectoral diversity, we also provide a wide range of services. Our bi-component pet spunbond technology and especially our Madaline microfilament technology represents the state-of-the-art technology level reached by the industry. Here I would like to particularly mention Madaline as a product. Madaline is a revolutionary product that will revolutionize the industry. It fills the gap between Nonwoven products and textile products. It creates an alternative to conventional textiles in the textile and upholstery sector with its cutting edge technological features as well as its touch and cast", says Göğüş.

He continues, adding that Madaline is an added-value product, "we have a dual purpose with Madaline: as Mogul, we create added value to ourselves as well as to domestic sector that use it to help them gain an added value and a competition power. Our biggest advantage is that we are a country of textiles. This type of product creates a surplus value for both the producers and the sectors that use it."

"We leave 2017 as a very busy year for us to make new investments. We have realised the plant investments both in Lüleburgaz in the South Carolina of the United States of America. The fact that these projects have been initiated and becomes operative in terms of commerce has helped us penetrate into new segments. In 2018, we will focus on building this marketplace with the introduction of new products and the structural reorganization of new investments. With these developments, I think 2018 will be a very busy year for us", concludes Mogul, highlighting their goals about 2018.


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