More and more manufacturers of home textiles, such as bedding and towels, are focusing on sustainability. Brands and retailers are increasingly relying on relevant labels like MADE IN GREEN by OEKO-TEX® as a consumer communication tool. In January, visitors of the OEKO-TEX® booth at the international Heimtextil trade fair in Frankfurt saw just how much the topic of sustainability is shaping the global textile industry.
With other 25 years of experience, OEKO-TEX® is the world leader in enabling consumers and business to protect our planet through responsible trading. OEKO-TEX® offers standardised solutions with which customers can optimise their production process and contribute to bringing high-quality and sustainable products onto the market. All of the services provided by the OEKO-TEX® portfolio serve to strengthen our customers’ systems, processes and products and, ultimately, to create more sustainable businesses. Currently, 10,000 manufacturers, brands and retailers in 98 countries work with OEKO-TEX® to ensure that their products are tested for possible harmful chemicals. Simultaneously, millions of users around the globe use the OEKO-TEX® labels as information for their purchasing decisions.
Sutainable Product Criterias
Consumers have especially high demands of textiles with direct and continuous skin contact, preferring products that are verifiably harmless to health and come from sustainable and socially responsible production facilities. These are the criteria of the MADE IN GREEN label. Every issued label has a unique product ID or QR code, which allows customers to trace the manufacturing route of the respective item and thus make a more informed purchase decision right in the store. Internationally recognized brands and retailers with connected supply chains, such Macy´s and Costco are increasingly taking advantage of these benefits. Together with their suppliers, such as Dibella, Welspun and Birla Century, they can credibly show that each stage of production fulfils the specified quality, environmental and labour standards. Manufacturers that market their own products, such as Calida, Egeria, Irisette, Sonoma, Matheis or Charisma, have also been improving their market positions with MADE IN GREEN by OEKO-TEX®.
