Form Düğme attracts attention in the sector with the natural materials it produces. Stepping in the sector in 1996 and standing out with their buttons made up of natural materials, Form Düğme produces buttons and accessories from natural materials. In manufacturing of buttons, there is a wide range of products such as horns and bones produced from from the core of the corozo tree, to wooden and pearl. Additionally, the company also produces bakelite buttons. Mustafa Oktay, Co-Founder of Form Düğme, shares private information with our publishing group about the innovative works of the company.
Any Colour Can Be Applied
Oktay provides information about their product portfolio and says "the corozo button is made from the core of some kind of palm tree and the desired color can be applied on it. Our customers can choose colors either from our pantone or they can just send fabric or yarn samples and dye them to to the colours they prefer. On the other hand, cotton buttons can be sewn and dyed on the product, thus providing cost advantages to the manufacturer. Bakalite buttons, all processes of which we manage in our own way are the preferred buttons thanks to their model variety and quality-price balance".
Sector Prefers Natural Ones
The button is now regarded as an essential accessory, providing the uniqueness of the design from an ordinary complementary side. "It is quite difficult to catch the integrity if you do not choose the right accessory, regardless of the quality of the fabric or sewing of the sewn garment", explains Oktay. He says he accordingly prepares collections two times in a year. "Especially in recent years, tendency towards natural products as a result of substantial changes in the purchasing behaviour of the conscious consumers has increased", continues Oktay, referring to the most preferred products of the industry. Products that are easy to recycle, do not harm the environment, and that consider human health are preferred more. The certifications given by important institutes in this regard are very important. We also produce products with the Oeko-Tex document, which has a prominent place in the textile sector", comments Oktay.
"Trends Help Us Renew Ourselves"
Fashion is constantly renewing itself. "Every new trend allows us to renew ourselves and improve our designs," suggest Oktay, adding that clothing accessories are among the essentials of trends. Holding an important market share in the domestic market, Form Düğme has also increased its export figures with the studies it has carried out. "We provide services to very prominent brands and apparel manufacturers trough the agency works we carry out in Europe and Balkan countries as well as India and Bangladesh, which are among important markets. We plan to increase our export figures with our partnerships in the upcoming period", comments Oktay. Form Düğme also provides services to theirs customers with a strong marketing team in the domestic market. The company aims to take its service one step ahead by increasing its production capacity with the activities they conduct for capacity increase.
Need In The Sector Creates The E-Trade Platform
Oktay states end users are having difficulty reaching natural buttons, particularly tailors and private sewing houses have to go to wholesale stores in certain regions to make button supplies, and they are aware of this deficit in the sector and thus they created an e-commerce platform. "We created an e-commerce platform under the Form Düğme platform. Users can access all kinds of natural buttons and men's accessories from here", comments Oktay.
Mustafa Oktay, Co-Founder of Form Düğme also mentioned the goals they set for 2018. Oktay says 2017 was particularly productive in the last quarter. "Incoming demands have shaped our 2018 targets. We will have some production development projects in the plant. Besides, we also aim to penetrate into new markets. Our digital marketing efforts to increase branding and e-commerce sales in abroad will continue", concludes Oktay.
