Rüstem Aldatmaz, General Manager of Dena Dyes, one of the dynamic brands of the reactive dyestuff industry, made special statements to our publishing group. Aldatmaz briefly introduced Dena Dyes with the following words, "Dena Dyes is a dyestuff supplier that meets the changing needs and demands of the textile finishing industry at a high level, offering competitive solutions with our advanced laboratory and technical team, together with our wide range of products as part of its main activity. It works with the aim of providing easily accessible, fast, reliable, quality products and services at every stage of its processes by creating a sustainable ecosystem environment in its sector. There is national / international brand recognition in the sector. "
The company, which continues its activities with a wide range of products, has been serving the sector for more than 25 years. The company, which stands out with the Denactive® brand in reactive dyestuffs, introduced reactive printing ink to the market with the Denaprint® brand in 2020. The company, which started to sell acid and metal variant dyes with Denacid® and Denalan® brands in the last quarter of 2020, has reached a product range that will meet all fiber and quality demands.
''30% of the Turnover Comes from Exports''
While Turkey meets 4% of the market with Dane Dyes, customer-oriented work also stands out. Aldatmaz said,"Customer satisfaction is one of the most important factors for our company's present and future. For this reason, customer-oriented approaches are widespread in all the service or product quality we offer. Our knowledge in the field of raw materials, our technical experience and being a solution partner to our stakeholders are our strongest qualities in this field, strengthening our reputation and service quality in the sector. We provide technical support to our stakeholders not only at the time of sale, but also before and after sales, and we strive to be solution partners."
"We are a Strong, Popular Company in Iranian Market"
Aldatmaz said in a statement about its targets,'' Based on figures disclosed in 2019, our market access is around %4 per cent, but we should also emphasize on our own product gamut that are mostly found in reactive dyes market in recent years.. Next year, we plan to increase our market share by offering disperse dyestuffs under our Denapers® brand. In line with our goals, we strengthened our Sales and Marketing Team, equipped our laboratory with the latest technology devices, and as a team, we are ready to realize our strategies next year.’’ Aldatmaz continued with the following, "Although it has been two years since Dena Dyes was established, we are well known in Iran and we have a strong and popular market base in the Iranian market. A large part of our foreign turnover constitutes the Iranian market. With this, our sales started first in Kyrgyzstan, Turkmenistan and Uzbekistan. International sales make up 30% of our 2020 total turnover.’’
TüBiTAK Approved Project
Rüstem Aldatmaz stated that Dena Dyes, who has achieved significant successes, has projects approved by Tübitak, who responded our questions on product development and R&D works, and he continued with his wording as follows, "Value at the customer covers, as such standard product with a sustainability initiative, benefit-cost measure, rapid supply, variety in product range, ecological balance, fast and accurate technical service offerings in pre-sales and after sales, increase in innovative. Dena Dyes does not restrict its innovative approach only in the field of service, but also have put into project innovative ideas by analyzing the changes in the sector. It carries out these projects confidentially, in cooperation with experienced suppliers, industry partners and educational institutions. We continue our work with our TüBiTAK approved project to improve the brightness/lightning fastness of Reactive Dyestuffs and our projects on dyeing cotton fiber with natural dyes.’’
Dena Dyes ZDHC Member
As Aldatmaz Dena Dyes, while we emphasizing that quality is not a coincidence, we are aware of our responsibilities towards the environment, nature and society. We have all test results on dyes we sell in accredited laboratories for compliance with legal requirements such as with Reach, Oeko-Tex and Brand & Retailer RSL (Limited Substance List). In addition, we are a member of ZDHC (Zero Discharge Hazardous Chemicals), which has come to the fore in recent years and covers all standards such as Bluesign and Inditex, and we are working relentlessly to bring all of our products to Level 3. I would like to state that despite all the negativities of the pandemic process, we gone through 2020 very productively as Dena Dyes. It makes us proud to make a progress towards becoming an important solution focus in the sector with a growth of 60% in 2019 and approximately 15% in 2020.
''We Get Used to Working in the New Normal''
Continuing its statements with 2021 targets, Aldatmaz said, "In 2021, Corona virus; it will continue to get a place at everyone's agenda, from investors to operators, employees to consumers. We have gotten used to new normal, transformation and change that are all to be inevitable for businesses sooner. Many businesses face huge financial drawback in Turkey. The cost of raw materials, consumables and fixed expenses is increasing day by day. The Textile and Chemical sector was amongst the sectors that survived in 2020 despite all of these negativities. I believe it will continue in the same way in 2021. Therefore, we will continue to channel our investments and maintain our growth strategy in new fields and new markets. It will increase our sustainable global competitiveness; our main strategy will be the climate that will allow us to develop products, enhance services, technology offerings and production processes, and ensure the establishment of the organization and technical infrastructure. In addition, by creating a sustainable ecosystem environment in its sector, it will be our 2021 goal to provide easily accessible, fast, reliable, quality products and services at every stage of their processes" and finalized his words as following, ‘’I wish everyone a healthy year in 2021. I hope this year will be better than ever. "
