Between the dates of 31 August and 3 September, one of the largest trade fair of fashion clothes and accessories for Eastern Europe and Central Asia CPM – Collection Première Moscow finalized the business session for the Spring-Summer 2022 season. The exhibition also introduced a new project, that brings together players of the market of lingerie, sportswear, yoga and home wear, beach fashion and fashion erotic – dreams by CPM body & beach.
August 31 the official opening ceremony welcomed distinguished guests, among those are Mustafa Gultepe, President of the Istanbul Ready-to-Wear and Apparel Exporters Association İHKİB, as well as Mehmet Samsar, Ambassador of the Republic of Turkey in Russia.
‘’The Power of the Russian Fashion Market’’
Thomas Stenzel, General Director of Messe Düsseldorf Moscow OOO: «Reviewing the results of the 36th CPM season, I can say, that this ‘face-to-face’ interaction proves its value as a factor attracting new buyers and demonstrating a vast variety of brands and producers of fashion clothes at a united venue. A new layout showed the power of the Russian fashion market – a large exhibit of Made in Russia, a dedicated European pavilion, large-scale presence of Turkish companies. We saw happy faces of the participants and visitors after they closed orders, we are full of courage looking into our future together».
The 36th season of CPM brought together 500 producing companies, presenting 650 fashion brands from 20 countries, as well as 12 887 visitors – buyers, producers, designers, and other players of the fashion industry. Collections of the Spring-Summer 2022 season from Italy, Germany, France, and Turkey were presented to professional buyers, owing to strategic support of national dedicated associations of the fashion industry: Ente Moda Italia (EMI), German Fashion Modeverband Deutschland e.V., Federation Francaise du Pret a Porter Feminin, Istanbul Textile and Apparel Exporter Associations (IHKIB). Important novelty is the relocation of Made in Russia exhibit from Pavilion 7 to Pavilion 2 of the Expocentre. Such move improved comfort of the visitors, ensuring a more convenient logistics between all CPM halls, allowing to present more collections, including 15 joint Russian regional booths as part of the program for support of entrepreneurship in the fashion industry.
Nikolay Yartsev, CPM Project Director: «The exhibition participants started this new season with a recovering market. The current situation offered companies from Russia and the neighboring countries a very good opportunity to increase the number of clients and business partners, and judging by the results, they have succeeded in this. The number of local exhibitors grew, but more importantly is that the main indicator has also grown, that is the number of specialists who visited CPM. With recovering air travel between Russia and Europe, we instantly see a growing number of international participants: the largest pavilions were taken by brands from Turkey, Germany, and Italy, it is worth mentioning that France, Greece, Denmark and other countries were also quite active».
Positive Responses from Exhibitors
Waldemar Gerbst, Roeckl (Germany): «Our expectations of CPM were predictable and are fully satisfied, as it was the case last season. The buyers are active, searching and working, they were all here – that’s why we are very satisfied with the exhibition, and plan to take part in its next season at the same place. CPM today is the only platform in Europe allowing us to visit maximum number of brands and representatives of German and Italian fashion industries and have a look at the collections from the other countries in a very effective manner. We have a very efficient show room operating in the center of Moscow, but it is an honor for us to take part in CPM».
Italian Summer Collections on Stage
Tatyana Polynkina, Export Manager, Piero Moretti (Italy): «We planned to accumulate orders in the amount comparable to that of February, but we've got more. We are very satisfied with our work these days at the CPM: everyone liked the collection, we managed to attract new clients, including those from the regions we never worked with before, for instance, Vladivostok, Irkutsk, and the Moscow Area Region. Our summer collections are wider in terms of the model range, and offer more interesting prints, probably that’s why buyers are so engaged».
Fruitful Event for French
Julia Efremova, Commercial Director, Leo & Ugo (France): «We’ve been participating in ... for 17 years, and are always supporting the project, we were also there last year. As for orders, we managed to fulfil the plan, we are glad, that the key clients stayed with us and made orders, besides, new buyers visited our booth, that’s why we think our participation was fruitful».
Turkish Exhibitors Confirmed Their Attendance in the coming editions
Yildizer Nanuli, Director, Nana Pelle (Turkey): «It is our second CPM, and we are happy about this opportunity. We like the organization – this is a very high-quality event, and this trade fair is a real opportunity for us to get to the international market. I’m so impressed by this venue and how it operates. I will definitely take part in the next season».
The future 37th season of CPM – Collection Première Moscow at the Expocentre Fairgrounds in Moscow will take place February 21-24, 2022. The exhibitors will show their collections for Fall-Winter 2022/23.
