On 25 February 2021 ended the 35th edition of CPM – Collection Première Moscow, organized by Messe Düsseldorf Moscow OOO, co-organized by IGEDO Company (Germany). The latest edition became one of the most anticipated events in the fashion industry of Russia, Eastern Europe and Central Asia, having been the first major international event this year. From 22 to 25 February, more than 10,650 visitors viewed and ordered the around 550 fashion brands from 17 countries. During the four days of CPM the venue was also officially visited by representatives of diplomatic missions of several countries.
Security Measures Taken For Covid 19
Of course, CPM held considering all relevant requirements and recommendations of the safety protocols of the Expocentre Fairgrounds and a positive mood was felt throughout the whole duration. Collections of the Fall-Winter 2021/22 season of leading exhibitors from Italy, Germany, France, Russia, and Turkey were presented to professional buyers from more than 30 countries with the support of dedicated national fashion industry associations, such as Ente Moda Italia (EMI), German Fashion Modeverband Deutschland e.V., Fédération Française du Prêt à Porter Feminin as well as Istanbul Textile and Apparel Exporter Associations (İTKIB).
An important part of the fashion fair is traditionally taken by the CPM Body & Beach segment, which from 22 to 24 February also included interactive presentations of collections by brands such as Jolidon, Le Journal Intime, Laete, Pluto, Varda Only for Ladies, supported by Lingerie Magazine.
"Finally, the Market is Alive"
Thomas Stenzel, General Director of the CPM Organizing Company Messe Düsseldorf Moscow OOO: "Finally, the market is alive!" – that’s how the ambassadors responded, when visiting the CPM. This point became obvious at the backdrop of lively stands’ activities. The general mood of this season demonstrated, that the Exhibition was an event very much anticipated by the market. CPM has brought together the whole of Russia – from Vladivostok to the West of the country. Russian brands have accumulated a large pool of orders. However, international collections have also received much appreciation among buyers. In fact, that’s what makes CPM so genuine — its credibility, beauty, and success. We are so thankful to brilliant international participants, such as Turkey, Italy, Germany, and France. That’s exactly why we in Messe Düsseldorf Moscow and IGEDO Company can now say – Business is Back! We are looking forward to seeing you again in September, to support growth and development of fashion in Russia".
With the 25th Russian Fashion Retail Forum, (RFRF) CPM also offered again the official business seminar program. All events of the business agenda have been published at the CPM website.
The Exhibition Proved to be a Success for Exhibitors and Visitors
Nikolay Yartsev, CPM Project Director in Russia (Messe Düsseldorf Moscow OOO): "Judging by feedback from the participants and partners, the Exhibition proved to be a success, and the results and the number of contracts signed exceeded all expectations. I would like to mention all the international exhibitor, which in current circumstances of closed borders and no flights anyway managed to offer their partners and clients fresh and relevant Fall-Winter 2021/22 season collections. For Russian companies the recent season was also a success, the amount of new clients and deals exceeded the results of the previous exhibitions".
February ’24 PROfashion Media Holding presented works of the 10 finalists of the 7th All-Russian Fashion Designers Competition PROfashion Masters, organized with support of «Tkani Prestige». The first prize went over to Ksenia Demyanenko, who participated in this competition last year and won also the first prize. She convinced the jury by her crafted prints and accurate and confident coat silhouettes. The second prize went over to a duet from Kazan, Ksenia Vlasova and Evgenia Sinkova, presenting relevant and bold collection with handmade graffiti.
‘’This is a Clear Sign, Showing That Things are Getting Better’’
Ekaterina Odintsova, TV-Presenter, Owner of the PR Trend Agency: "I think, the fact that the CPM Exhibition was held this year and this season is an unprecedented achievement, and a miracle, and a result of huge work of the whole team. But today this Exhibition is not just an event in the world of fashion, not just an opportunity for buyers to come and see, not virtually, but with their own eyes, the novelties of the next fashion season, but first of all this is a clear sign, showing that things are getting better. That’s why, I think, that CPM Exhibition over the coming seasons will develop exponentially, this is an unavoidable consequence of the fact that life around us is reactivating".
‘’We Were Very Pleased’’
Andreas Baum, CEO Baum&Brands GmbH (Germany): "We were very pleased to have the opportunity to be a participant at CPM in Moscow again. For us, the trade fair as a meeting place continues to be very important and interesting. We had good appointments during the fair and met all our key customers. We also succeeded in generating good orders. The organization by the team was outstanding, so that everything went off in the usual good quality. Our thanks go to the CPM team, we are already looking forward to the next CPM.’’
"We’re glad to be back to the Expo-Centre and CPM. The Exhibition was great, and we were very happy to see our current and new clients".
