Archroma recently entered in a partnership with Carlin, the world’s very first trend forecasting agency founded in 1947. Under the terms of the new partnership, Carlin will use the ‘Color Atlas by Archroma®’ color references in the Carlin’s publications. Both companies, Carlin and Archroma will organize regular conferences and events for fashion brands in major French cities, including Paris. On the other hand, Carli will also manage Archroma’s sales agent for Color Atlas. Archroma’s color management services will continue to be sold through the existing channels.
‘We Will Be Able To Reach New Audiences’
The six-volume ‘Color Atlas’ Library, developed by Archroma, includes more than 4,300 colors on cotton poplin. “We redefined the concept of a color library for the textile industry with our Color Atlas, an essential and inspirational reference that gives creatives options that they had never dreamed of. With our new partnership with Carlin we’ll be able to share our Color Atlas and our passion for color with a new audience,” explained Chris Hipps, global director of Archroma Color Management Services.
‘It Will Empower Us To Share”
“Carlin is at the forefront of trend forecasting,” explained Edouard Keller, head of International Sales, Carlin. “And that includes the use of color. Archroma offers a suite of services and tools that are both practical and instantly available for our clients; this is what makes their solution so attractive to us. Our partnership with Archroma will empower us to share the advanced Color Atlas and associated tools with creatives throughout France, helping them to unlock their creativity with color.”
